Who knows dry winter skin more than Fashion Santa?
Cetaphil partnered with not just any old Santa, but Fashion Santa to help promote Cetaphil hydration as the first layer in every holiday look. Working with FS, Cetaphil found people with touching backstories and gave each a personal holiday makeover that starts with Cetaphil hydration.
Photographer: Jasmine Gainous / Producers: Sarah Manna & Jason Guzman / ECD: Megan Penmann / ACD AD: Allison Navon / CW:Shannon Murphy / Senior Editor: Cohan Andersen